The main inspiration is the journey to my birthplace Montevideo, Uruguay in January 2016 for the first time after 12 years. This return led me to question the idea of origin and destination: Where am I from? Where am I now and where am I going?
What at first seems profane resulted in a very intense and manifold research and chain of associations. Looking into the traditional, historical and ethnical fashion of my birthplace suggested to work with the cowhide as a main material and the Gaucho – an archetype of a South American persona – in a figurative and also abstract manner.
Unlike the north American cowboy who quickly turned into a character of mainstream pop culture, the gaucho still fulfills the picture of a noble but free man living in harmony and love with nature, similar to a shaman. The cow in mythology symbolizes the sky and fertility but also works as representative of Heimat up until this day.
Utopian shaman of the digital times
Spiritual topics and elements are reoccurring and omnipresent in my whole work, it is my goal to find pictures, techniques and situations to provide the carrier of the garments the possibility to evoke those valuable spiritual states of mind in any situation.
I see my garments more as energetic artifacts, the person wearing them as Utopian shaman of the digital times. Looking into a more tolerant and bright future I bent and twisted the over stylized masculinity of the Gaucho into a gender fluid appearance.
Model – Diana Barbosa Gil
Diana is looking into an artwork from the series ‘envelopes I-IV’ by Lukas Kaufmann
Fashion design & creative direction: Federico Protto
Assistance: Janina Weißengruber
Photography: Zentrale digitale werkstätte fotografie, die Angewandte
Hair & make up: Alexandra Elena
Sunglasses: Federico Protto X Silhouette
Assistance sunglasses: Noemi Polo
Assistance sandals: Karolina Jurikova
Graphic design: Victoria Preuer
Models: Sofie Haiden, Anna Rubner, Paul Ebhart, Shaqil Wenninger
I come from different places
I Step into the unknown.
We created our own rules and lived far away in the wilderness,
we didn’t care much about
Society and civilization
to sing and evoke the good spirits, to tell the future,
to give advice, to teach new rituals.
My uniform, I put it on to evoke ghosts,
to feel more inside the element, to understand more about
the past and the present and the future.
I come from different places,
I am a traveler, a hunter, a collector.